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The economics of reuse

Date: September 21, 2023; 11:00 - 12:00 (CET) Location: Online Organizer: Planet Reuse & Zero Waste Europe


Get first-hand insights on Zero Waste Europe's and Searious Business' new study and what it means for future legislation and policy.


"After elimination, the widespread uptake of reusable packaging has the highest potential to reduce plastic production. This view is sustained by a recent shift in legislative focus in the European Union's Packaging and Packaging Waste Regulation (PPWR) and the United Nation's Global Plastics Treaty to end plastic pollution.

However, several brands and industry associations have hesitated to embrace reusable packaging wholeheartedly. The main arguments besides environmental issues are economic reasons.

For that reason, Zero Waste Europe and Searious Business partnered to produce a study that investigates the economic viability of reuse systems when at scale and in three sectors: takeaway, transport, and beverages. For the upcoming webinar on “The economics of reuse” co-hosted by Planet Reuse and Zero Waste Europe, the two study authors are invited to get first-hand insights into the findings, and you will also learn what the study’s outcomes mean for future legislation and policy."


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