FitNESS Webinar: The Packaging and Packaging Waste Regulation

Recordings

Recent regulations and shifting consumer expectations are challenging the current food packaging system and pushing us toward more sustainable business models. The upcoming EU Packaging and Packaging Waste Regulation (PPWR) outlines rigorous requirements for packaging across its entire lifecycle. Its primary focus lies in promoting environmental sustainability, minimizing packaging, enhancing cross-sector reusability, increasing recycling rates and recycled content, eliminating hazardous substances, improving labeling, and enforcing strict regulations for biobased and biodegradable materials. These requirements apply to all packaging available in the EU market, with an enforcement schedule set to begin in 2025 and extend over the next 15 years, featuring progressively ambitious goals.

For stakeholders, it can be complex to keep track of these changes and understand where the market is today. In this context, this webinar aims to deepen the implications of the new PPWR, foster discussions on circular economy for plastic food packaging and detection of microplastics in the soil.

It will also share how the free training materials being developed by the FitNESS 2.0 project will help current and future packaging practitioners be prepared for the pending shift toward reuse.